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Why ICICI Direct?

ICICIdirect offers you a simple and convenient way to invest and manage your personal finance. We are the Second largest non-bank distributor of mutual fund managing assets worth |382 billion under 19.93 lacs mutual fund folios of our investors.  Over the time ICICIdirect has emerged as one stop digital financial super market. We have partnered with 37 AMCs together offering 10000+ schemes across equity, debt and other asset classes). We have made investing in New fund offers (NFO) and Exchange traded funds (ETFs) completely hassle free. Most of the AMCs consider us as major and sometimes exclusive partners for there new launches

ICICI direct Advantage:

The benefits of choosing ICICI direct for your Mutual Fund investment are:


Provides a well-diversified set of investment products under a single sign-on and completely paper-less investing experience


You can access some of the researched funds selected based on rigorous criterion


You may select the fund that best suits your need

Best in class products
Best in class products

Get access to best in class products such as SIP Protect (SIP with Free Life Insurance), Freedom SIP, ready-made investment baskets and much more.

Getting started

Begin your investment journey with:

SEBI mandated MF Commission disclosure

Invest & Track

It is vital that we provide YOU statements that can help track & plan your investments
Key statements that you can access at a click!

Active capital gain statement

Active capital gain statement

Need not wait for the year end to plan your taxes. Active capital gain statement enable YOU to properly plan your taxes for the year

Consolidated MF Statement

Consolidated MF Statement

Provides a summary of your holdings and provides capital gains analysis

Automated Integrated Portfolio Evaluation Tool

Automated Integrated Portfolio Evaluation Tool

One view for all your investments even though all the assets are not with us

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Your money is in safe hands

We are one of the largest Mutual Fund distributors in the Industry managing mutual fund assets of more than 35,000 crores

Your Money is in Safe Hands

Fingerprint Authentication based App Login: Just Login once, enable fingerprint scanner on your device and you are done! No more entering login details on every login. For users having IPhone X and models thereafter, you can also use Facial Recognition for authentication

Rich App Experience: As against previous version, the new app is much more responsive, quick and easy to use

Enhanced Watchlist: Save your favorite watchlists, create one watchlist for both Equity and F&O, get live quotes and so on

Inclusion of Currency Segment: The entire Currency Segment is now available on Mobile App, which means, more investment options at the reach of your hand



ICICI Securities Ltd.( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025, India, Tel: (91 22) 6807 7100, Fax: (91 22) 6807 7803. I-Sec is a SEBI registered with SEBI as a Research Analyst vide registration no. INH000000990. AMFI Regn. No.: ARN-0845. We are distributors for Mutual funds. Mutual Fund Investments are subject to market risks, read all scheme related documents carefully. Please note, Mutual Fund related services are not Exchange traded products and I-Sec is just acting as distributor to solicit these products. All disputes with respect to the distribution activity, would not have access to Exchange investor redressal forum or Arbitration mechanism. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon.